How to develop a B2B content marketing plan

I regularly produce work for Brightly, a marketing and lead generation agency, and several of its clients. Brightly capitalises on my copywriting and marketing skills to produce blog content for its website and its own lead generation campaigns. I recently created a long-tail blog 'How to create a robust B2B lead generation content marketing plan' that carefully explains the steps required to create a robust B2B lead generation content marketing plan. You can find it here.